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Tá Chegando BusSmart urban mobility in real time

Your business on the way to new customers.

Connect your business with people using Tá Chegando Bus to check buses, metro and plan their journeys in São Paulo.

For business

Close to people on the move. Part of everyday life.

People travelling around the city also look for coffee, lunch, shops and everyday services. Local advertising in São Paulo can put your business along their way.

  • Advertise in areas relevant to your business.

  • Make contact easier through WhatsApp, your website or directions.

  • Track recorded impressions and interactions.

Local insights

Find the right areas for your business.

Understand where people search for bus routes and identify districts that match your audience. These insights help you choose where to promote your business and reach potential customers.

Register my interest
Pink hexagonal map of São Paulo showing areas of interest and local presence.
Regional interest to support your decisions. Illustrative image.

How it works · Pilot phase

From your neighbourhood to new connections.

  1. Register your business

    Provide an address, category, image and contact details.

  2. Choose an area

    Select where to promote your business.

  3. Create your offer

    Present a product, service or promotion.

  4. Receive interactions

    Provide WhatsApp, a website or directions.

  5. Track results

    Check recorded campaign impressions and interactions.

Plans · Pilot phase

A plan for every stage of your business.

Proposed monthly launch plans. During this phase, register your interest and check availability in your area.

Local Presence

R$ 29,90/month

  • One business profile
  • Contact details and local discovery presence
  • One area
I’m interested

R$ 59,90/month

  • All Local Presence benefits
  • One active sponsored offer
  • One area
I’m interested

Regional Reach

R$ 99,90/month

  • Up to two active offers
  • Advertising in up to three areas
I’m interested

Premium Spotlight

R$ 199,90/month

  • Up to four active offers
  • Advertising in up to five areas
  • Time scheduling
I’m interested

Available areas and advertising placements will be presented before contracting. Impressions depend on the audience and shared placements among advertisers. Plans do not guarantee sales, territorial exclusivity or a minimum number of people reached.

Possible uses for promoting local businesses. Illustrative examples.

Your next customer could be on the way.

Bakery

Promote breakfast near your business.

Restaurant

Present your lunch menu locally at lunchtime.

Gym

Promote a trial class to people checking destinations nearby.

Shop

Highlight a promotion and enable contact through WhatsApp.

Events

Share your programme and directions.

Questions

Questions before the next step.

Is the service available yet?

The service is in development. We are selecting businesses interested in the pilot. Registering does not constitute a contract or activate ads.

How will area selection work?

You will be able to choose relevant areas. Available areas and placements will be presented before contracting.

Are sales or minimum reach guaranteed?

No. Impressions depend on the audience and shared placements. Sales, territorial exclusivity and minimum reach are not guaranteed.

Where could ads appear?

In sponsored app placements, for people near your business or checking stops and destinations in the area, depending on the chosen service and available audience. Details will be presented before contracting.

How do I register my interest?

Complete the form and submit your interest. Your details will be saved to check availability in your area. No ads will be activated.

Pilot phase

Join the first businesses to advertise.

We are selecting businesses for the pilot phase. Register your interest and check availability in your area.

Read the Privacy Policy.

Complete the form and submit your interest. Your details will be saved to check availability in your area. No ads will be activated.